Did you know that you can earn as much as $135,902 when working for a car dealership company? This figure is just the average; some people earn more especially those who work in the sales department. If you are interested in working in the automotive industry, check our list for the top 7 positions at a car dealership:
7. Property Maintenance
When it comes to car dealerships, first impressions last. The curb appeal of your business is incredibly important to attract more clients and convince them to buy from you. It can be a little stressful when you are head of maintenance as you take care of how the business looks. It’s your responsibility to hire the right people in ensuring that the area looks professional from outside. You’ll succeed in this role if you have experience with designing and building maintenance.
6. Customer Service Representative
Automotive customer service representatives serve as a liaison between the company and the clients. They supervise all deliveries and ensure that the client understands the warranty details and the maintenance requirements, especially those that are related to the client’s safety. A CSR follows up with the client and makes sure that he is satisfied. Coordinating special events, staying informed of what’s new in the automotive industry, assisting clients with their needs, and maintaining a professional demeanor are a few of their responsibilities. You will succeed as a CSR if you have good communication and people skills, and are able to solve practical problems.
5. Digital Marketing Manager
An automotive digital marketing manager is responsible for developing, maintaining, and evaluating a marketing plan to ensure that sales goals are met. He should be familiar with Google Analytics as well as managing Google advertising campaigns. One of the main goals is to drive traffic to the website and turn new leads into hot leads. Knowledge of social media is a must as you will be overseeing the social marketing of your brand. The most important qualities that will make you succeed in this job role include having relevant knowledge of the products and knowing the target market well. It’s imperative that you know how to market your products in the form of content marketing as writing good content will drive more users to your website, and help you with making sales appointments and eventually a sales conversion.
As a salesperson, it’s your responsibility to be extremely knowledgeable about the cars that you are selling. You should be able to handle all objections well. Most importantly, you know how to close a sale. The main responsibilities of a salesperson include prospecting, explaining all the features and benefits of the product to the client, offering warranties and financing, collecting payments, closing the sale, and delivering the automobile to the client. You will be a successful automotive salesperson if you are highly motivated and you never give up. It can be stressful in the car dealership industry, but you will succeed if you know what you are doing.
3. Finance and Insurance Managers
Finance and Insurance Managers know how to sell both new and used cars. They work with the sales department and handle the training of the sales team to help them reach quotas. One of your goals must be to maintain high customer satisfaction. Other responsibilities include assisting with finding lending institutions and helping with financing, processing of the leasing details, and complying with important regulations. To become a finance and insurance manager, you should be highly knowledgeable about the automotive industry and detail-oriented. Since you will be speaking to both clients and staff, it’s imperative that you have effective communication skills.
2. Automotive Sales Managers
Automotive sales managers are responsible for overseeing a team of salespeople and ensuring that monthly or annual sales goals are achieved. Their main duties include setting goals, conducting sales training, motivating people to hit quotas, tracking their progress, and recruiting more salespeople. An effective manager has good interpersonal skills and has excellent verbal/written communication. He knows how to build rapport and close sales. A successful automotive sales manager knows how to manage a team. He leads by example and inspires his team members to accomplish their sales goals.
1. Business Development Center Managers
Business Development Center Managers are highly adept at capturing online leads in the form of inbound marketing strategies. They utilize tools for engaging prospects and then follow up with these potential buyers to lead them into a purchase decision. BDC Managers are internet savvy — they spend hours managing customer databases and working on dealership websites to attract more clients. The sales team relies on them for hot leads. You’ll succeed as a BDC Manager if you know how to attract, convert, and also close leads. Dealerships can benefit from a BDC Manager as well as having a team of professionals who can provide more solutions for skyrocketing sales.
How to Succeed in the Car Dealership Business
To skyrocket your sales, it’s essential that you hire the right people and you know how to reach out to your target audience. Hiring the right employees will help your business grow and marketing your products helps you achieve your sales goals.
When marketing, work with a lead generation team as they can provide you with leads that will convert to sales. It’s also good practice to not put all your eggs in one basket. Do make sure that you try different marketing strategies and see which strategy aligns with your goals. As much as possible, maximize social media marketing as this can be a powerful tool in generating hot leads. Also, there are free tools online that you can use for advertising. Just make sure that you hire a good graphic designer to help you create enticing ads for your cars. Most importantly, always update your website and publish relevant content to build more traffic.
Do not hesitate to contact us if you need help with marketing.