Almost every business has one thing in common: They’re always looking for ways to attract new customers and increase sales. The automotive industry is no different.
That begs the question: How do consumers find you and what do they want to know?
The answer isn’t so simple: It depends.
After all, consumers can find your business on social media, review sites like Yelp, Google searches, and the list goes on. In terms of questions, they can range from inquiries about your inventory to financing a new or used car and everything in between.
The key is figuring out what your customers want before they know.
Over time, you get a feel for your target audience, but not every customer is the same. A top digital marketing plan is to incorporate lead generation strategies.
What Is Lead Generation?
Lead generation is the method a company uses to collect leads.
It’s the strategy you use to get people to give you their contact information so you can learn more about them, reach out to them, and provide value through your product or service.
Why Lead Generation Is Important
Lead generation is important because it allows you to reach and target customers who are already interested in your business and what you have to offer.
One of the most common tactics companies use for sales lead generation is through a form on a site that the consumer fills out, which includes contact info, interests, and other relevant information.
While people still go to dealerships to test out cars, and of course, purchase them, more and more consumers start their car-buying search on the internet. They don’t want to deal with pushy car salespeople. They also want to learn as much about a car as possible before purchasing it so they can make an educated decision. Technology also makes it possible for consumers to view exactly what they want to buy (as well as every option and feature) online before going to a dealership. Convenience and customer satisfaction are important, which should be music to the ears of business owners because they can provide these benefits relatively easily.
After all, this gives dealers a great opportunity to target these types of customers online and help them during the car-buying journey.
Not sure how to get started?
A lead generation solution from MOTiiV can help.
How Can MOTiiV Help?
MOTiiV can help you incorporate your own lead generation strategies by using PPC (pay-per-click) advertising to generate traffic. For clarification, PPC refers to a system in which advertisers pay a fee each time an ad is clicked. It’s a way of buying visits to your site, rather than relying solely on organic traffic that can be more time-consuming and harder to build. PPC can lead to more people viewing your website and buying your cars.
We also inform our client dealers when consumers are inquiring about auto loans in their area — the users are made aware upfront that their application will be forwarded to a dealership in MOTiiV’s approved network so there aren’t any surprises and they know what the next steps entail.
Our lead generation program creates sales leads that are generated only from automotive loan services and advertising mediums to ensure you’re reaching serious leads that are in your target audience.
There are many ways to stand out from the competition and increase your sales, and MOTiiV’s lead generation strategies can help you do exactly that.