Why Managing Your Business’ Online Reputation Is Essential
In today’s technological society, it’s more important than ever to make Online Reputation Management a high priority. The Drive to Decide Survey conducted in 2018 by Google/Kantar TNS, U.S., found 92 percent of car buyers research online before they buy.
Consumer studies indicate that car buyers spend the majority of their time online researching, with nearly half of buyers locating a dealer or getting dealer information online. Social media also plays a significant role in the buying process. A growing share of internet shoppers use social media as a source, including sites like YouTube, DealRater and Facebook. Of course. car buyers will also spend time on your dealership website before making their purchase decisions, paying attention to consumer-generated reviews and the content on your site.
The Benefits of Dedicated Online Reputation Management
All of this means that Online Reputation Management is critical because your online reputation may be the only thing a potential buyer sees. So, you need to protect it as much (or more) than you do your offline reputation. Having a dedicated Reputation Manager to focus solely on this aspect of your business will go a long way to securing your bottom line.
One of the best ways to take control of your own reputation is to proactively create your own positive content. This is an opportunity to establish credibility and thought leadership. Maintaining an active presence on social media and your website keeps the information you want in front of the consumer in a prominent position and can drive down unwanted results in search engine rankings.
Most marketing experts will say it’s important to stay on top of what’s happening with your online persona. Receiving negative comments or reviews is a fact of online life, but it doesn’t have to define your reputation. So if your online reputation does happen to suffer a setback, experts recommend that you take control. Own up to your indiscretions and apologize to consumers if necessary, but make sure that positive information is prominent and accessible, too.
Reputation Management Services from MOTiiV
Many corporations have created their own newsrooms with a Reputation Manager leading the helm to produce positive content that will inform and educate potential buyers. It’s important to remember that online interactions can be more important than the interactions in a dealership. If you’re looking for some assistance with your Online Reputation Management, MOTiiV offers many services and resources to help you establish or repair your online reputation.