While ROI varies among dealerships, following best practices and procedures will ensure more success for your business. Dealers who follow our guide have no problem selling at least 15% of the leads provided.
While lead generation delivers motivated customers directly to you, it’s your job to convert that lead to a sale. You’re not on your own though. Follow the tips below for an ROI sure to exceed your expectations.
- Call the lead at the time specified. If no time is specified, call ASAP.
- Set up an appointment within 72 hours.
- Call or text the customer the day before the appointment as well as a few hours before to confirm.
- Utilize text messaging when the customer does not answer your call.
- Some customers may be adamant about their pre-approval amount or interest rate – let the customer know you have financing options available and get them to the store to discuss those options.
For a more detailed list of best practices and information on how to implement the strategies above, sign up for MOTiiV’S lead generation program today.